mad.co.uk

09 May 2008This week...

The Copywriters CompendiumYour chance to win…

Elsevier is finalising plans for the much anticipated launch of the second edition of Gabay’s Copywriter’s Compendium on 7th September 2006. At over 700 pages, this comprehensive volume is akin to having a personal writing coach. At the flick of a page it offers invaluable creative support and guidance on all aspects of creative and copy writing.

Jonathan Gabay is one of Europe’s leading wordsmiths. His book is set to become indispensable, not just for copywriters, but for any writer. In one handy volume, this book condenses all the vital facts that you would otherwise have to find by ploughing through an entire library of textbooks and guides.

In addition to professional copywriting advice, Gabay’s Copywriter’s Compendium offers an eclectic collection of fascinating definitions, writing techniques, creative thinking methods and vocabulary. It is jam-packed with innovative nuggets to help the reader pinpoint the right word or spark their imagination. Crammed with tips and insights, anyone who writes professionally or just for fun is bound to find themselves referring to Gabay’s Copywriter’s Compendium whenever they are struck by the dreaded ‘writer’s block.’

The book also swiftly and incisively tackles common misunderstandings with English grammar and spelling.

Whether you write advertisements, website copy, speeches, podcasts, articles, direct mail, brochures, posters, sales promotions, creative briefs, reports, press releases…in fact, whatever the marketing collateral, this indispensable resource promises to become as essential to a writer as the traditional dictionary or thesaurus.

This well-researched book is a must for anyone who doesn’t want to be lost for words and luckily for you we have five to give away. In order to win one, all you have to do is email us at weekender@mad.co.uk with the subject line ‘Gabay book’ and five winners will be picked at random in two weeks' time. Good luck!




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