Euro RSCG wins Peugeot dealer account

Euro RSCG wins Peugeot dealer account

Peugeot has moved the advertising for its dealership network into Euro RSCG following a pitch. Incumbent agency McCann Erickson Manchester was involved in the review and will retain the media planning and buying account.

05 January 2009 15:00 |

Direct Line relaunches red phone and mouse icons

Direct Line is relaunching its classic red phone icon in a new campaign that breaks today (January 5). It will also see the return of the computer...

05 January 2009 12:45 |
 

Analysis

All of our eyes on the distant horizon

Branwell Johnson, Editor, mad.co.uk

"People often overestimate what will happen in the next two years and underestimate what will happen in ten."

23 December 2008 | Subscription based service

Aviva’s Buzz yet to be boosted by Bruce

Aviva - Bruce Willia

Aviva already has a strong brand presence globally but has some way to go before it is perceived positively in the UK, according to YouGov’s...

05 January 2009 | Subscription based service

Features

New era of frugality dawns

consumerism

When the chief executive of Asda, the UK's most senior advertising boss and four religious leaders concur that the curtain has fallen on the age of...

18 December 2008 | Subscription based service

Stormy sea of changes

Boris Johnson

As the recession starts to bite, marketing budgets look set to be slashed even further, and retailers' attempts to lure shoppers seem futile. While...

18 December 2008 | Subscription based service

Alive and kicking

The Lighthouse

With headlines playing up the downturn, it would be easy to forget the bright spots of the past 12 months and ignore any signs of recovery. At the...

18 December 2008 | Subscription based service

Walking tall

Amanda Anthony

From her time at MSN, CondéNet's Amanda Anthony is well aware that online investment during a downturn can reap rewards. She explains why the...

18 December 2008 | Subscription based service

and finally...

Community leaders in Shanghai are attempting to ban the wearing of pyjamas outside. Community official Guo Xilin said: "We're telling people not to wear pyjamas in the street because it looks very uncivilised." The decision has divided people, one resident said: "Pyjamas are also a type of clothes. It's comfortable, and it's no big deal." Wearing pyjamas in public is commonplace in some areas of China, with a smart pair serving to indicate wealth.

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Virgin Atlantic gives it some attitude

Virgin Atlantic

Virgin Atlantic gives it some attitude
The new year has barely begun and already there’s a strong contender for ad of the year from Virgin Atlantic and Rainey Kelly Campbell Roalfe/Y&R.