MPG wins £11m Bmi business

MPG wins £11m Bmi business

MPG has scooped the £11m media planning and buying business for Bmi. The appointment follows a competitive pitch against Walker Media and incumbent PHD.

18 July 2008 18:15 |

John Menzies Digital appoints new MD

John Menzies Digital has appointed Sarah Clegg as managing director. She replaces Simon Clough, who is leaving after completing the launch of a...

18 July 2008 16:45 |
 

Analysis

Trade bodies must be on their mettle

Branwell Johnson

It is reassuring to see trade bodies come out fighting when their members’ backs are against the wall and the DMA did itself proud this week,...

17 July 2008 | Subscription based service

Budweiser needs to beef up brand perception

Budweiser

Whassup with Anheuser-Busch? The home of Budweiser has decided to cede power as a family business to Inbev but the prospective new owners of the...

15 July 2008 | Subscription based service

Features

Bubble or bust?

tube

They may be a huge hit with consumers, but social-networking sites have yet to live up to their mega-buck valuations, as advertisers are put off by...

17 July 2008 | Subscription based service

On the right track?

racing

The belief that flat racing needs to broaden its appeal is widely held, but critics rounded on the Sovereign Series following its launch. Here,...

17 July 2008 | Subscription based service

Conversation starter

megaphone

For brands to create a successful corporate blog, they must offer a personalised viewpoint and not compromise on real customer feedback. Sean...

17 July 2008 | Subscription based service

What the papers say

translucent papers

Textured, translucent or scented? Scott Billings discovers a new generation of special paper stocks that are spurring design ideas. They're also a...

17 July 2008 | Subscription based service

and finally...

A man from Florida has traded in the right to name his unborn son for £50 worth of petrol. This came about after the hosts of a local radio station offered $100 of petrol to the listener who had the most interesting item to trade. Obviously David Partin’s offer to let them name his unborn son was a winner. As a result his son will be named Dixon Willoughby after the hosts Richard Dixon and J Willoughby. Richard J would have been a lot less cruel!

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Heinz’s latest idea is half baked

heinz beanz

Heinz’s latest idea is half baked
As if Heinz has not got itself into enough trouble with the Deli Mayo ad it now wants to remove an iconic part of its heritage – it want to drop the word “baked” from “Baked Beanz”.