Energy Saving Trust shortlists three ad agencies
The Energy Saving Trust (EST) has shortlisted three advertising agencies for a consumer campaign to run over the next three years.
14 October 2008 15:30 |CheethamBell JWT wins £5m Bmibaby ad account
Bmibaby has appointed CheethamBell JWT to handle its UK and European advertising business, estimated to worth at least £5m. The win for the low-cost...
14 October 2008 12:45 |Banner Ad
Analysis
Positive headline will not lessen retail challenge
Graham Taylor, the much maligned former England football manager, addressed a ravenous press pack before a crucial World Cup qualifier in 1993 and...
09 October 2008 |
House of Fraser and Bhs both see brand Buzz falter
Sir Philip Green may be donning the armour of a white knight for beleaguered Icelandic investment group Baugur but the brand perception of his House...
13 October 2008 |
Features
Attack of the spin machine
The Tory party has waged war on advertising, pledging massive cuts in ad spend. Some say it'sa calculated public appeal, while others argue that...
09 October 2008 |
The quest for happiness
As budgets are tightened, employers are having to find ways of saving money while keeping their staff happy. Daney Parker reports on how employees...
09 October 2008 |
3D matters
With rapid prototyping you can model your ideas instantly and see your sketches take shape before your eyes - no wonder in-house RP is catching on....
09 October 2008 |
Following the scent
Alternate reality games can engage consumers with a brand in a truly interactive way. But that doesn't mean they're right for everyone
09 October 2008 |
and finally...
German Biologists have discovered a new breed of ant they believe to be the oldest on the planet. The 3mm long insect, which was discovered in the Amazon rainforest dates back around 120 million years. The scientists used DNA samples from its leg to establish its likely age. Biologist Manfred Verhaagh said: “It’s by far the most spectacular find of my 26 year career.” The last discovery of a new ant species was back in 1923. .Special Items
Breaking News
PepsiCo to axe 3,300 jobs worldwide
PepsiCo is planning to cut 3,300 jobs globally... 15:45 |
Joost relaunches service with Flash offer
Joost has relaunched to include a Flash-based web... 14:15 |
TV Licensing student push to feature Gavin & Stacey stars
TV Licensing is set to launch an integrated... 09:30 |
- UK ad spend continues to fall, says Billetts
- ITV appoints PlayTHQ to sponsor Britannia High
- Starbucks brand damaged by Sun campaign
- News International shuts mobile division
- Burberry sees 13% first half sales bump
- Setanta loses marketing director
- Jamie Oliver teaches MySpace users to cook
- JC Decaux and News Corp end talks over outdoor sale
Where’s the silver lining?
Where’s the silver lining?
Woe, woe and thrice woe, if there’s anyone out there old enough to remember Frankie Howerd’s 70s comedy Up Pompeii, that was the catchphrase of the prophetess Cassandra. It seems like it should now be adopted by industry forecasters from the IPA to Billetts.
