Absolut Vodka sues Absolute Radio
V&S Vin&Sprit, the drinks company that owns the Absolut Vodka brand, has launched legal proceedings against Absolute Radio, formerly known as Virgin Radio, for infringement of its trademark.
10 October 2008 16:30 |Absolute Radio kicks off rebrand campaign
Absolute Radio, previously Virgin Radio, has unveiled the face of its rebranding campaign to be a dwarf security guard.
10 October 2008 10:30 |
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Analysis
Positive headline will not lessen retail challenge
Graham Taylor, the much maligned former England football manager, addressed a ravenous press pack before a crucial World Cup qualifier in 1993 and...
09 October 2008 |
Pizza Hut brand needs pizzazz
Pizza Hut’s decision to rebrand to Pasta Hut to support a new expanded menu and revamp of its UK stores could solidify its already steady brand...
06 October 2008 |
Features
Attack of the spin machine
The Tory party has waged war on advertising, pledging massive cuts in ad spend. Some say it'sa calculated public appeal, while others argue that...
09 October 2008 |
The quest for happiness
As budgets are tightened, employers are having to find ways of saving money while keeping their staff happy. Daney Parker reports on how employees...
09 October 2008 |
3D matters
With rapid prototyping you can model your ideas instantly and see your sketches take shape before your eyes - no wonder in-house RP is catching on....
09 October 2008 |
Following the scent
Alternate reality games can engage consumers with a brand in a truly interactive way. But that doesn't mean they're right for everyone
09 October 2008 |
and finally...
German Biologists have discovered a new breed of ant they believe to be the oldest on the planet. The 3mm long insect, which was discovered in the Amazon rainforest dates back around 120 million years. The scientists used DNA samples from its leg to establish its likely age. Biologist Manfred Verhaagh said: “It’s by far the most spectacular find of my 26 year career.” The last discovery of a new ant species was back in 1923. .Special Items
Breaking News
TBWA and BMB end sale talks
TBWA and Beattie McGuinness Bungay have stated... 15:30 |
Evening Standard posts solid growth
Evening Standard was the only newspaper...
12:45 |
Microsoft campaign hits back at Apple
Microsoft is unveiling its biggest ever UK... 14:00 |
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Channel 4 turns off, drops out
Channel 4 turns off, drops out
The commercial radio dream is over for Channel 4. The broadcaster has abandoned plans of becoming a major player and its decision to abandon the market also knocks the feet from under those championing of the struggling digital radio format.
