Google kills off virtual world Lively

Google kills off virtual world Lively

Google is scrapping Lively, its virtual reality rival to Second Life, just four months after launching the service. The company plans to shut down Lively at the end of the year.

21 November 2008 16:00 |

Levi Strauss promotes German manager to European vice president

Levi Strauss has promoted Michael Strehler, general manager of its German division, to vice president of commercial operations across Europe....

21 November 2008 16:45 |
 

Analysis

Can asos.com maintain its ascent?

Branwell Johnson, Editor, mad.co.uk

Asos.com is a brand that impresses two key modern tribes - women under 34 and City analysts. The former because they make up the target market for...

20 November 2008 | Subscription based service

EasyJet brand buzz strong despite boardroom bust up

Stelios, EasyJet

EasyJet is maintaining its feelgood factor with the public despite the potential boardroom blood-letting that may be precipitated by Stelios...

17 November 2008 | Subscription based service

Features

Eat, drink and be merry

Starbucks

For the past ten years we have thought nothing of splashing out on premium brand snacks, drinks and other little luxuries, but as the recession takes...

20 November 2008 | Subscription based service

Taking IT to the top?

Microsoft background

Microsoft's new appointee, Ashley Highfield, faces the seemingly insurmountable challenge of usurping Google and Yahoo! by taking the search crown....

20 November 2008 | Subscription based service

Held to account

Scissors

As marketing budgets get tighter, brands need to ensure they know where to get real value for money

21 November 2008 | Subscription based service

Game boys try branding ploys

Little Big Planet

With sales of video games booming, developers are now tapping into the expertise of branding groups to maintain growth, says Tom Banks

20 November 2008 | Subscription based service

and finally...

A woman from Denbighshire is giving eBay bidders the chance to remname her. Eileen De Bont has posted 50 different names inlcuding Scunthorpe Travelodge. The highest bidder gets to pick a name from the list and Eileen will then change her name by deed poll. "It's all very silly but i'm deadly serious about changing it," explained Eileen. "I'll even call myself Scunthorpe Travelodge if it's the winning bid, so watch out Paris Hilton." Half the money will go to Children In Need, with the mother-of-two keeping the rest so she can afford to give her own children a nice Christmas.

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Last rites for YouTube?

YouTube on TV

Last rites for YouTube?
One moment it was the possible saviour for agencies and clients, the next a real whipping boy for everyone, as demonstrated at the Thinkbox Televisionaries event yesterday.