ASA bans DFS “Rockstar” ad

ASA bans DFS “Rockstar” ad

The Advertising Standards Authority has banned a DFS television advertisement because it exaggerated the size of some of its sofas.

03 December 2008 00:01 |

Heineken extends rugby deal

Heineken has agreed a new four-year deal to retain title sponsorship of the European Rugby Cup through to the 2012/13 season.

02 December 2008 17:00 |
 

Analysis

Do consumers second that emotion?

Branwell Johnson, Editor, mad.co.uk

The economic downturn is bringing into sharper focus debates that rumble on in the background of the advertising world. One polarising argument...

27 November 2008 | Subscription based service

Burger King sees a bounce to its Buzz

Burger King

Burger King, like other fast food restaurants, should be benefitting from the tightening of consumer purse strings and the hunt for cheaper family...

01 December 2008 | Subscription based service

Features

Blazing a trail?

Snail

BT Vision has high hopes for its TV-on-demand service, but so far the take-up has been slow, despite having 4.8 million broadband customers at its...

27 November 2008 | Subscription based service

Life after Buscombe

Puzzle

Peta Buscombe will leave the Advertising Association in better shape than it's ever been. Her successor must maintain the momentum the Tory peer...

27 November 2008 | Subscription based service

Work and play

Littlest Petshop

The toy industry is a tough market, with retailers and brands fighting for consumer spend. Digital lets toy makers extend their connection with kids

27 November 2008 | Subscription based service

A man of influence

Johnnie Walker

On his way up, Michael Peters worked with some of the top names in European and Us design, and went on to influence an entire generation of creative...

27 November 2008 | Subscription based service

and finally...

A woman from Denbighshire is giving eBay bidders the chance to remname her. Eileen De Bont has posted 50 different names inlcuding Scunthorpe Travelodge. The highest bidder gets to pick a name from the list and Eileen will then change her name by deed poll. "It's all very silly but i'm deadly serious about changing it," explained Eileen. "I'll even call myself Scunthorpe Travelodge if it's the winning bid, so watch out Paris Hilton." Half the money will go to Children In Need, with the mother-of-two keeping the rest so she can afford to give her own children a nice Christmas.

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Anticipation brewing for the Stella strategy

Stella

Anticipation brewing for the Stella strategy
Farewell Peeterman and Eiken Artois, although I hardly got the chance to savour your particular thirst-quenching powers.