BHF hands Grey £8.5m brief

BHF hands Grey £8.5m brief

The British Heart Foundation has appointed Grey to handle its £8.5m advertising account after a four-way pitch against Red Brick Road, Mother and WCRS. Fallon pulled out of the pitch at an earlier stage.

15 May 2008 17:00 |

Parkinson to talk up Sky+ technology

BSkyB is launching an advocacy campaign for its Sky+ Digital Television Recorder (DTR) featuring Sir Michael Parkinson, Ross Kemp, Mariella...

15 May 2008 17:15 |
 

Analysis

Agencies tussle over the Virgin train set

Branwell Johnson, editor - mad.co.uk

The signal is officially up for the battle for Virgin Trains’ advertising account with the posting of the OJEC notice and agencies are rushing to...

15 May 2008 | Subscription based service

Pizza Hut looks to spice up its marketing

Pizza Hut

Pizza Hut’s decision to turn back the clock and reappoint Abbott Mead Vickers.BBDO to its creative account follows an uneventful year for the...

12 May 2008 | Subscription based service

Features

Driving the QPR dream

Flavio Briatore

F1 boss, international playboy and snakeskin aficionado Flavio Briatore rescued Queens Park Rangers from the brink of bankruptcy. He talks...

15 May 2008 | Subscription based service

An uncomfortable silence

Boris Johnson

One of Boris Johnson's first acts as Mayor of London has been to slash the ad budgets of the GLA and Transport for London. But some campaigns under...

15 May 2008 | Subscription based service

Switched on

Jonathan Wall

Jonathan Wall of Dabs.com tells Sam Nichols that, even when facing an economic downturn, there's still plenty of opportunity for innovation in online...

15 May 2008 | Subscription based service

Cheap as chic

Basics

Supermarket value ranges aren't only targeted at the less well-off these days - the trick is to woo consumers across all social strata with an...

15 May 2008 | Subscription based service

and finally...

A sci-fi mad couple have got married in a wedding ceremony based entirely on Star Wars. The couple from Surrey dressed up as Han Solo and Princess Leia while many of their guests were also in costume. The reception was not traditional either, instead of a first dance the couple instead decided upon a light saber duel. The pair originally wanted to get married on May 4 to pay homage to the line “May the fourth be with you” but as this date was unavailable they instead opted for the following week which was their 8th anniversary as a couple.

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Taking it outside

Pip Hainsworth

Taking it outside
This week mad.co.uk talks to Pip Hainsworth, marketing director of Clear Channel UK. Since Hainsworth joined the out-of-home media owner in April 2006 she has been instrumental in helping to launch a number of new services spanning static, digital and mobile products.

Orange cinema ads hit the (Gold) Spot

Orange Ad

Orange cinema ads hit the (Gold) Spot
Orange has signed up former teen heartthrob Rob Lowe to star in its latest cinema “Gold Spot” campaign.