The Sun shines in newspaper ABCs

The Sun shines in newspaper ABCs

Britain’s tabloids were the only newspaper sector to post overall growth in circulation in April, led by News International’s The Sun, according to ABC figures released today.

09 May 2008 12:25 |

Gap narrows between London freesheets

The gap has narrowed slightly between London’s two free newspapers in April, according to the latest ABC figures.

09 May 2008 12:45 | Subscription based service
 

Analysis

Grade takes a slice of humble pie

Branwell Johnson, editor - mad.co.uk

When it rains it pours and its possible Michael Grade is now hunting around ITV’s Gray’s Inn Road headquarters for spare umbrellas following Ofcom’s...

08 May 2008 | Subscription based service

Wrigley’s brand Buzz something to chew over

Wrigley’s Extra

The £11.6 billion acquisition by Mars by Wrigley has generated plenty of business coverage but the bringing together of these veteran consumer brands...

07 May 2008 | Subscription based service

Features

Route master

Jim Cruickshank

Jim Cruickshank is bringing a wealth of marketing experience to his new role at Microsoft as it builds up Multimap as a consumer brand, he tells Will...

08 May 2008 | Subscription based service

The speed of innovation

Speed

The Q1 results for cleaning products giant Reckitt Benckiser have beaten all forecasts, but this is not merely a result of the products' immunity to...

08 May 2008 | Subscription based service

The rise and rise of the new mad men

Audi ad

While Don Draper and the other burly ad men of Mad Men take us back to the so-called halcyon days of New York advertising (and of smoking) on our...

05 May 2008 | Subscription based service

Shrink wrapped

car

The latest generation of small vehicles shows car designers at their ingenious best. Not only have there been huge strides in downsizing, but compact...

08 May 2008 | Subscription based service

and finally...

A man in Romania has written to the local trading standards agency to complain that he got drunk after drinking Beer. Iancu Boroi, 35, claims that the beer he bought at the local supermarket got him drunk quicker than it normally does. He said: "There must have been something wrong with it and I am demanding compensation." He has written to Romania’s Consumer Protection Office demanding they investigate the case. That must be the reason we got drunk at the weekend too.

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The don of Disneyland Resort Paris

Federico Gonzalez

The don of Disneyland Resort Paris
 This week mad.co.uk interviews Disneyland Resort Paris senior vice president of marketing Federico Gonzalez. Disneyland Resort Paris (DRP) recently launched a multimedia campaign for the latest attraction, The Twilight Zone Tower of Terror, that utilised the Centrepoint billboard in London and saw the development of resort’s first viral.

Is brand personality a fraud?

Moby

Is brand personality a fraud?
 Brand personalities have pulled the wool over peoples eyes for years. The birth of brand personality as a differentiator was born with Orange and First Direct when, for the first time, businesses decided that their selfish interests might be best served by pretending to people that they were not just a fulfiller of needs but also, their best friend.