Subscribe NOW!

HSBC watches Brand Buzz drop thanks to FaceBook

Source: mad.co.uk | Author: Branwell Johnson | Published: 04 September 2007 10:00

In the age of the internet and social networking a brand can be extremely vulnerable to organised boycott campaigns, as HSBC has discovered thanks to the recent  Facebook protest attacking the bank’s changes in student overdraft interest charges.

The negative publicity generated by Facebook has sent HSBC’s ...

Want to read more?

To access this article and the rest of the news and content on mad.co.uk. you need to be a subscriber. If you are already a subscriber, please log in using the box on the right. Alternatively please take out a free trial below.

mad.co.uk subscription options

mad.co.uk Full Access Subscription (includes free 7-day trial)

A Full Access subscription allows you to access the whole of the mad.co.uk website, including:

  • The mad.co.uk archive - a fully searchable 10-year archive of content and analysis containing over 200,000 articles!
  • The mad.co.uk network - including the online content and archives of 4 leading print publications - Marketing Week, Design Week, Creative Review and Data Strategy
  • All the latest news from the marketing, media, new media, advertising and design industries as it breaks
  • Daily Breaking News alerts and tailored Industry News alerts sent direct to your inbox
  • Access to the mad.co.uk job site - a fully searchable database of hundreds of creative and marketing jobs
  • Tailored job alerts sent direct to your inbox
  • In-depth weekly e-newsletters including DM Weekly and Technology Weekly

Please note - Free trials are only open to new subscribers to mad.co.uk.

Subscribe_mad

Free

Free 7-Day Trial

mad.co.uk Customer Services

Should you require any further assistance with mad.co.uk, please contact our Customer Services team on +44 (0)20 7970 4789 or at customerservices@mad.co.uk.

Magazine Customer Services

If your query relates to Creative Review, Data Strategy, Design Week, In-Store, Precision Marketing, or Marketing Week, please contact Centaur’s Customer Services on customer.services@centaur.co.uk.

Subscription Logon and Activate

Logon

 

 Remember me

Forgotten Password

Activate

If you have a subscription to a mad.co.uk network print magazine you also receive a free online subscription.

Finding your Reader Number

Footer

Copyright © 1995-2010 Centaur Communications Ltd. All rights reserved. Read our Terms and Conditions.
Registered in England No. 1595235. Registered office: 50 Poland Street, London W1F 7AX, UK

Powered by: Madgex Job board Software

Subscriptions logic Getting Products that would satisfy the requirements --Checking productmad.co.uk Full Access --OK mad.co.uk Full Access --Checking productmad.co.uk Jobsite --Ruled out by Express Policy --Checking productSEM Master Class DVD --Ruled out by Express Policy Filtering products by open access. --Product mad.co.uk Full Access ----low start mad.co.uk offer ----Good low start mad.co.uk offer - no policies ----Quarterly Subscription - No Trial ----Good Quarterly Subscription - No Trial - all 1 policies are exclusion only so apply if no user is present ----Quarterly ----Good Quarterly - all 1 policies are exclusion only so apply if no user is present ----Monthly Subscription - No Trial ----Good Monthly Subscription - No Trial - all 1 policies are exclusion only so apply if no user is present ----Annual Subscription - No Trial ----Good Annual Subscription - No Trial - all 1 policies are exclusion only so apply if no user is present ----Monthly ----Good Monthly - all 1 policies are exclusion only so apply if no user is present ----Annual ----Good Annual - all 1 policies are exclusion only so apply if no user is present Policies for this page: Microsoft consolidates direct marketing Nivea launches DM campaign for men’s deodorant test 01.01.07 - test page Creston expects revenue jump Tesco plans phone shop expansion Virgin Media unveils retail expansion plans Microsoft consolidates direct marketing