Managing Digital Teams
Where is your organisation in terms of capability maturity?
• Why is knowing where you are critical?
• How can you plot where you are and where you are heading?
What functions does a digital team perform?
• Strategy and planning – online value proposition, channel integration, analytics
• Customer acquisition – Search, affiliates, display ads and PR
• Customer conversion – web log-in, email, SMS
• Customer retention – web personalisation, email, SMS, loyalty
• Web content and design – usability
• Operational management – backend management (warehouse and stock management)
• Central IT/technology – web hosting, security, content management system
In-house or outsourced – how do you decide?
• Organisational outsourcing philosophy
• Willingness to invest and carry staffing fixed costs
• Ability to recruit and train staff
• Skills needed to manage a process through third party partners
Where should a digital team sit in an organisation?
• Part of Marketing • Part of IT • Separate E-Commerce Team
• Part of Direct Sales/Channels
For more infomation visit: http://www.e-consultancy.com/knowledge/events/1584/managing-digital-teams--afternoon--london.html
Events Details
Dates Tuesday 14 October 2008 - Tuesday 14 October 2008
Open02:00 PM - 05:30 PM
Contact Details
Contact
NameLousie Addrison
Contact
Address 85 Clerkenwell Road
-
London
ec1r 5ar
Tel0207 681 4122
Fax
URL www.e-consultancy.com
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