Fast Track Digital Marketing
WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with the basic principles behind good marketing communications and are likely to have had 2+ years’ practical experience.
HOW WILL I BENEFIT?
After attending this course, you will be able to understand:
• Key differences between offline and online
• Which online channels are key in terms of customer acquisition, conversion and retention
• Success factors for different e-communications techniques
• How online can fit into a multichannel approach and the influence of other key factors such as the design and creative process
• Ways to improve results delivered by digital marketing for the same budget
WHAT WILL I LEARN?
This practical course will help you understand why online is so important, and how you can use the major channels to improve your customer communications. It will also demonstrate best practice methodology for the major channels such as email, search and advertising - using case studies to show the values that can be achieved through proper execution. The course is broken down into manageable modules most of which include either exercises or case studies for the delegates to work through.
For more information visit: http://www.e-consultancy.com/knowledge/events/1562/fast-track-digital-marketing--london.html
Events Details
Dates Tuesday 25 November 2008 - Wednesday 26 November 2008
Open09:30 AM - 04:30 PM
Contact Details
Contact
NameLousie Addrison
Contact
Address 85 Clerkenwell Road
-
London
ec1r 5ar
Tel0207 681 4122
Fax
URL www.e-consultancy.com
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