Online Media Planning and Buying
WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account handlers, e-marketing executives and planners. This is an intermediate-level course and as such it is recommended that you have at least some online marketing experience.
HOW WILL I BENEFIT?
After attending this course, you will be able to:
• Understand the scope and tools of online advertising – its scope is probably a lot larger than you expected
• Learn how to develop an online advertising strategy for a specific audience to support different types of outcomes
• Understand the importance of analytics and tracking and be able to instigate relevant methods of measuring effectiveness
• Deliver the business case for an interactive advertising campaign.
They will do this by:
1. Identifying the unique opportunities available in the online space
2. Creating an appropriate online briefing template
3. Demonstrating the ability to evaluate an online media solution/schedule
4. Forecasting and then measuring the success of their online campaign
For more infomation visit: http://www.e-consultancy.com/knowledge/events/1577/online-media-planning-and-buying--london-seminar.html
Events Details
Dates Wednesday 12 November 2008 - Wednesday 12 November 2008
Open09:30 AM - 04:30 PM
Contact Details
Contact
NameLousie Addrison
Contact
Address 85 Clerkenwell Road
-
London
ec1r 5ar
Tel0207 681 4122
Fax
URL www.e-consultancy.com
