Beers & Innovation: Coming of Age
Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before.
But is it really just one group? 50 is very different to 75 and one can’t assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?
• A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)
• 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)
• More than half the visitors to MySpace are aged over 35 (Comscore)
• The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)
Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:
David Noble, MD of age-positive social networking site Wanobe
http://www.wanobe.com
Dick Stroud of 50+ marketing consultancy 20Plus30 and author of the 50-Plus Market
http://www.20plus30.com
http://www.the50plusmarket.com
Stephen Morgan, MD of dev agency Squiz who worked on the new 50Connect site
http://www.squiz.co.uk
http://www.50connect.co.uk
Millennium, marketing agency focusing on the mature market (speaker TBC)
http://www.millenniumdirect.co.uk
So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.
Your welcome drinks are very kindly sponsored by Campbell Hooper, commercial solicitors. Alex Chapman, Campbell Hooper’s media IP expert, will be at the event with his team. http://www.campbellhooper.com
BOOKING: via email to ingrid.fiszpan@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412 during office hours. Only credit cards can be accepted for payment.
http://nmk.co.uk/2008/04/21/beers-innovation-coming-of-age
Events Details
Dates Tuesday 27 May 2008 - Tuesday 27 May 2008
Open06:00 PM - 08:30 PM
Contact Details
Contact
NameElizabeth Varley
Contact
Address London
-
Tel02079155412
Fax
URL http://nmk.co.uk/2008/04/21/beers-innovation-coming-of-age
