Managing & Protecting Brand Reputation
As consumer purse strings tighten, it has become more important than ever for brands to ensure that they have robust processes in place to protect their reputation from potential damage. Brand reputation is critical to secure long term brand loyalty, without which a company’s market share suffers.
Set against this backdrop, an increasing number of people are interacting with brands in more sophisticated ways, and so brand reputation is more open to consumer influences than ever before. However, managed in the right way blogs, social networking sites and online forums can be used to enhance your reputation and by doing so add value to your brand equity.
In response, Marketing Week Conferences are proud to bring you Managing and Protecting Brand Reputation, your strategic guide to ensure your organisation is taking the necessary steps to defend your most valuable asset.
Hear from McDonalds, Cadbury Schweppes, Bebo, Virgin Trains & many more top brands.
Download:
www.centaurconferences.co.uk/downloads/4534.binx
Events Details
Dates Monday 19 May 2008 - Tuesday 20 May 2008
Open09:00 AM - 05:00 PM
Contact Details
Contact
NameNeil McKinnon
Contact
Address St Giles House
50 Poland Street
London
W1F 7AX
Tel+44 (0) 20 7970 4770
Fax+44 (0) 20 7970 4799
URL http://www.centaurconferences.co.uk/conference.aspx?conferenceid=62b2c20e-fc7a-459b-8440-db05cb079a58
