Email marketing is one of the most cost-effective marketing tools in the industry today and when used properly, the benefits are priceless. Make sure you and your staff are using email marketing to its full potential!

Join email experts who will share their extensive experience in email marketing, and address some of the key issues faced by marketers from all backgrounds.

-        Marketing strategy - how to integrate email marketing into a cohesive communications plan

-        The law - understanding the legal issues associated with email marketing and how to achieve best practice

-        Customer engagement - how to engage customers through different types of email communications

-        Viral Marketing & Brand Loyalty - how can email marketing be used to achieve customer retention?

-        Deliverability - overcome the problems of spam and junk mail to ensure your emails get through

Who should attend:

-        Heads of marketing/marketing strategy

-        Marketing Directors/Managers/Executives

-        Brand Directors/Managers/Assistants