In addition, the short film will be used as an internal communications tool, targeting the Asda workforce.

‘People, Prices, Planet’ is split into six sections, each focusing on a different aspect of the Wal-Mart owned supermarket’s green operations.

These include sourcing sustainable orange juice, Asda’s distribution network that includes shipping 70 per cent of its non-food imports, rather than moving them by road and what the company is doing to reduce packaging and lower waste.

The film also illustrates Asda’s use of local food hubs, its low carbon egg production and its organically produced children’s food.

Paul Kelly, corporate affairs director at Asda, said: “I’m sure some will accuse us of propaganda or greenwash, but we believe it’s important to tell people what we’re doing to reduce waste, cut packaging and source our products in a more sustainable way.

“Over the last couple of years the media has become a little weary of all the green supermarket stories that are relentlessly sent out, so we’re had to find an unconventional route to get our message out.”

The documentary will be shown Monday to Saturday at 9pm and on Sundays at 6.30pm and will also be streamed online at information.tv at the same times.

The film comes after the publication of The Greenwash Guide last week, which accused advertisers of lowering consumer confidence by the increasingly high levels of false or unsubstantiated environmental claims.

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