Playing on the unpredictability of British summer, the ad opens with a bottle and glass of Bulmers which starts to move and spill as its owner tries to keep a persistent wasp away.

It continues with other scenes of people dancing in mud at a music festival, making the most of Bank Holiday traffic and cramming into a park to soak up the last bit on sunlight.

The final scene shows a man joining friends in a pub garden to catch the last few rays of sunshine and ends with the wasp from the opening scene and the new strapline.

The ‘Our Summer’ campaign will also include outdoor posters and press activity, alongside the brand’s “biggest ever” consumer trial programme.

Bulmers, which is owned by Scottish & Newcastle (S&N), recently introduced Pear, Light and Draught varieties.

Graeme McKenzie, marketing manager for Bulmers at S&N UK, said: “The campaign is built around the proposition that the unpredictable nature of the British summer brings out the resourceful and optimistic side of our character and the new 30-second film captures the uniquely British approach to the unpredictable weather perfectly.”

Yesterday, a national press ad created by Young Euro RSCG for rival cider brand Magners was banned by the Advertising Standards Authority for misleading consumers with claims that 70 per cent of people preferred it to Bulmers in a blind taste test.

Earlier this year, S&N was bought by brewers Heineken and Carlsberg for £7.8 billion.