Nintendo Wii beats iPhone as most searched product online
The Nintendo Wii was the most searched-for product by UK internet shoppers during November, accounting for 0.19% of all searches, according to Hitwise.
It was followed by the Nintendo DS (0.07%), Ugg boots (0.07%) and Lego (0.06%). There were 13 times as many internet searches for the Wii as for the Apple iPod, and over twice as many searches for the Wii as for both iPod and iPhone.
Robin Goad, director of research at Hitwise, said these figures proved the success of Nintendo's product range, despite the significant publicity surrounding the iPhone.
"Popularity of the Wii and the DS mean that there were more searches for Nintendo products in November than Apple products," he said.
"This is despite the significant increases in number of searches for both the iPod and the iPhone."
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