Subscribe NOW!

Sega shifts more marketing spend online to gain from word of mouth

Source: nma.co.uk | Published: 06 September 2007 00:00

Sega Europe is revamping its digital strategy for big game releases as it starts shifting more spend online.

The games publisher is planning to expand its online activities across Europe following the success of a digital campaign for Sega Rally Revo. ...

Want to read more?

To access this article and the rest of the news and content on mad.co.uk. you need to be a subscriber. If you are already a subscriber, please log in using the box on the right. Alternatively please take out a free trial below.

mad.co.uk subscription options

mad.co.uk Full Access Subscription (includes free 7-day trial)

A Full Access subscription allows you to access the whole of the mad.co.uk website, including:

  • The mad.co.uk archive - a fully searchable 10-year archive of content and analysis containing over 200,000 articles!
  • The mad.co.uk network - including the online content and archives of 8 leading print publications, including Marketing Week, Design Week and Creative Review
  • All the latest news from the marketing, media, new media, advertising and design industries as it breaks
  • Daily Breaking News alerts and tailored Industry News alerts sent direct to your inbox
  • Access to the mad.co.uk job site - a fully searchable database of hundreds of creative and marketing jobs
  • Tailored job alerts sent direct to your inbox
  • In-depth weekly e-newsletters including DM Weekly and Technology Weekly

Please note - Free trials are only open to new subscribers to mad.co.uk.

Subscribe_mad

from £19.95 +VAT

Free 7-Day Trial

mad.co.uk Customer Services

Should you require any further assistance with mad.co.uk, please contact our Customer Services team on +44 (0)20 7970 4789 or at customerservices@mad.co.uk.

Magazine Customer Services

If your query relates to Creative Review, Data Strategy, Design Week, In-Store, Precision Marketing, or Marketing Week, please contact Centaur’s Customer Services on customer.services@centaur.co.uk.

Sponsored Links

No sponsored links for this page.

Subscription Logon and Activate

Logon

 

 Remember me

Forgotten Password

Activate

If you have a subscription to a mad.co.uk network print magazine you also receive a free online subscription.

Finding your Reader Number

Footer

Copyright © 1995-2008 Centaur Communications Ltd. All rights reserved. Read our Terms and Conditions.
Registered in England No. 1595235. Registered office: 50 Poland Street, London W1F 7AX, UK

Powered by: Madgex Job board Software

Subscriptions logic Getting Products that would satisfy the requirements --Checking productmad.co.uk Full Access --OK mad.co.uk Full Access --Checking productmad.co.uk Jobsite --Ruled out by General Article Policy --Checking productSEM Master Class DVD --Ruled out by General Article Policy Filtering products by open access. --Product mad.co.uk Full Access ----Quarterly Subscription - No Trial ----Good Quarterly Subscription - No Trial - all 1 policies are exclusion only so apply if no user is present ----mad.co.uk Full Access - Quarterly Subscription - Free Trial ----Good mad.co.uk Full Access - Quarterly Subscription - Free Trial - all 1 policies are exclusion only so apply if no user is present ----Monthly Subscription - No Trial ----Good Monthly Subscription - No Trial - all 1 policies are exclusion only so apply if no user is present ----Annual Subscription - No Trial ----Good Annual Subscription - No Trial - all 1 policies are exclusion only so apply if no user is present ----mad.co.uk Full Access - Monthly Subscription - Free Trial ----Good mad.co.uk Full Access - Monthly Subscription - Free Trial - all 1 policies are exclusion only so apply if no user is present ----mad.co.uk Full Access - Annual Subscription - Free Trial ----Good mad.co.uk Full Access - Annual Subscription - Free Trial - all 1 policies are exclusion only so apply if no user is present Policies for this page: test 01.01.07 - test page