Daily Mail is UK’s largest newspaper brand
Associated Newspaper’s mid-market newspaper brand Daily Mail, together with its weekend sibling Mail on Sunday, reaches more people than any other newspaper brand, according to combined ABC and ABCe figures released for the first time.
The print circulation and web unique users for the Associated brand totalled 22,547,446 million, placing it ahead of The Guardian and The Observer’s 20,532,056 and The Sun’s 16,532,311.
The news comes as the Daily Mail prepares to revamp its online offering to include more user generated content and multimedia services, as exclusively reported by mad.co.uk.
Associated Newspaper’s has been open in its desire to supercede the guardian.co.uk as the country’s leading newspaper brand online. It moved a step nearer today after monthly unique users jumped 31 per cent from December to 17.9 million, placing it less than 2 million users behind the Guardian's site (19.7m).
However, in terms of overall reach for individual media groups, it is Rupert Murdoch’s News International which has the biggest impact on the UK’s news agenda. The combination of print and web brands for The Sun, The Times and The Sunday Times, together with the circulation of the News of the World, has a combined monthly reach of some 36.7 million.
Combined on and offline figures for the Telegraph Media Group, which include the Daily Telegraph, the Sunday Telegraph and the telegraph.co.uk, totalled 13,872,431. The website attracted a record number of UK readers in January, up 80 per cent year-on-year to 5.26 million.
Edward Roussel, digital editor at TMG, said: “These figures show that Telegraph.co.uk is continuing to go from strength to strength. Quality news coverage combined with the views of our leading experts has enormous appeal on the web.”
The results form part of a new Multi-Platform Monthly Report by the UK’s auditing body. Martyn Gates, director of newspapers at ABC, hailed the development as a “positive step forward” for the industry which will provide "a better view of a media brand’s cross-platform reach".
The Mirror Group, Independent Newspapers, Financial Times and Express Newspapers did not display their combined data today but it is hoped more will follow suit in time for next month’s analysis.
Arif Durrani is news editor of mad.co.uk.
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