Actress Evangeline Lilly, best known for playing Kate Austen in US TV show Lost, has been unveiled as the new face of Davidoff Cool Water for Women.

She stars in a multimedia advertising campaign that launches today (1 July).

Lilly (pictured) joins Coty’s perfume brand a year after fellow Lost star Josh Holloway, aka Sawyer, became the face of Davidoff Cool Water for Men; a position he maintains today.

The Lost star wears a black swimsuit for a TV ad which launches across terrestrial and cable TV today. It will be accompanied by print and digital ads.

Creative for the campaign, which is also set to roll out globally, has been managed by Olivier van Doorne while photography has been handled by Peter Lindbergh.

Media planning and buying has been carried out by Omnicom’s OMD in the UK.

This summer, Lilly is also set to appear in UK cinemas alongside John Malkovich and French actor Romain Duris in the new film Afterwards.

Arif Durrani is news editor at mad.co.uk.