Bartle Bogle Hegarty brings out first ITV ads
ITV has unveiled the first advertising work developed by Bartle Bogle Hegarty.
The agency was appointed to handle ITV’s off-air advertising in October by ITV group marketing director David Pemsel.
The activity embraces outdoor, radio and press advertising and promotes the shows Honest and Moving Wallpaper/Echo Beach.
There will be supporting online work by digital agency Dare. All on-air marketing is developed by ITV Creative.
The marketing activity coincides with the unveiling of the new ITV1 schedule, which sees the return of News at Ten, an increased focus on weekday peak time hours and a revitalised weekend line up.
Pemsel said: “BBH is delivering a refreshing approach and tone to ITV’s off-air marketing which will lead us into a new era of our content-led strategy.”
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