The Times sponsors LBC breakfast show
Source: mad.co.uk | Author: Russell Parsons | Published: 04 September 2008 16:45
The Times is to sponsor the breakfast show on Global Radio-owned talk radio station LBC 97.3.
The six figure deal, brokered by the radio group and Mindshare, will see the newspaper sponsor the Nick Ferrari breakfast show for six months from September 8.
The package consists of sponsorship and presenter read ads.
Jonathan Richards, programme director at LBC 97.3, says: “I am delighted that the Times have committed to a long term partnership with our flagship show.”
In May, LBC 97.3 signed a deal with IBM which included sponsorship, promotions and a series of podcasts.
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