Ocean Village appoints Yucca to manage search account

Source: nma.co.uk | Author: Luan Goldie | Published: 13 May 2008 12:15

OceanVillageTravel company Ocean Village has appointed Yucca to manage its search account.

The digital marketing agency won the six-figure search account following a pitch.

Gill Haynes, head of marketing communications at Ocean Village, said, "Yucca demonstrated the ability to balance creativity and functionality, which we are confident, will generate great results and tempt more first time cruisers to test the water with Ocean Village."

Ocean Village targets 30-50-year-olds,with its 'casual cruise' concept.

Yucca also works with P&O Cruises, as well as Future Publishing and Park Resorts.

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