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CheethamBell JWT wins £5m Bmibaby ad account

Source: Marketing Week | Published: 14 October 2008 12:45

Bmibaby has appointed CheethamBell JWT to handle its UK and European advertising business, estimated to worth at least £5m. The win for the low-cost airline follows a four-way competitive pitch.

The pitch was handled by Creative Brief, and involved another Manchester-based agency, TBWA/Manchester and two London agencies, ...

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