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ZenithOptimedia pulls out of MBNA pitch
Source: mad.co.uk | Author: Melinda Varley | Published: 09 May 2008 09:00
ZenithOptimedia, the offline incumbent for MBNA's media planning and buying account, has declined to repitch for the consolidated business.
The first round of pitches for the multimillion pound pan-European account started this week, with Carat, Mediaedge:cia, Universal McCann and online incumbent BLM all vying for the business. ...
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