Canon launches European etail site
Source: nma.co.uk | Author: Alex Farber | Published: 16 May 2008 12:30
Canon has launched a European transactional website in a bid to grow its profitability.
The site marks the first time the electronics manufacturer has allowed visitors to buy products, such as cameras, camcorders, printers and accessories, from its website.
The store went live in the UK earlier this month and is to be followed by country-specific sites across Europe over the next few weeks.
Canon appointed online agency Curious to design and build the site along with Digital River, its incumbent agency.
Canon recently rolled out a digital campaign as part of its sponsorship of the UEFA Euro 2008 tournament.
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