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Zoo takes the high ground online

Source: mad.co.uk | Author: Branwell Johnson | Published: 17 August 2007 15:15

While IPC’s Nuts has triumphed in the print battleground over Emap’s Zoo, the latter is the stronger online brand for “lads’ mag” content.

Zooweekly.co.uk has posted an ABCe of 718,486 unique users (UUs), up 37 per cent on the last quarter. Nuts.co.uk has registered its first ABCe ...

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