Honda ad attracts 200,000 new viewers
Honda’s live ad featuring a freefalling skydiving team spelling out its name, drew an additional 200,000 people to Channel 4 last night, in what is being touted as a broadcasting milestone by the Japanese car company.
The ad which lasted three minutes and 20 seconds, involved 19 stuntmen and was aired with the strapline "Difficult is worth doing" from 20:10 during Come Dine With Me.
According to Channel 4, the live stunt saw an eight per cent uplift during transmission, from 2.1 million viewers at the beginning to 2.3 million viewers by the end.
Created by Channel 4's in-house creative team 4creative, with support from Wieden & Kennedy and Starcom, its success is being hailed as a potential new weapon for advertisers in an age of personal recording systems that allows viewers to speed through commercial breaks.
To read Arif Durrani’s blog on this story and to view the live Honda ad, click here.
| Bookmark with: |
