Telegraph relaunches online dating service
Telegraph Media Group (TMG) has launched a multimedia advertising campaign to promote its revamped dating service at Telegraph.co.uk.
Created by Adam & Eve and AMP, the campaign rebrands Telegraph Dating as Kindred Spirits.
Online advertising will be mixed with print ads across all of TMG’s media platforms, including The Daily Telegraph, The Sunday Telegraph and The Weekly Telegraph. It signals the first integrated push by TMG since it appointed Adam & Eve and AMP in March.
Copy in the ads positions Kindred Spirits as the site for bringing people with shared interests together, and features images of two people who both hold on to an object that represents their common interest.
The campaign carries the strapline “Someone out there loves the same things as you. Let us bring you together.”
Barry Flanigan, marketing director at TMG, said: “We wanted the dating site to be consistent with the in-paper identity. The re-launch, supported by a strong creative campaign, should make the site even easier to use and more appealing to new members, whether they are looking for a partner or a like-minded friend.
“We have worked closely with our new creative agencies Adam & Eve and AMP to develop a campaign that will work across TCUK, The Daily Telegraph and The Sunday Telegraph as well as external platforms.”
Included on the redesigned site is a regularly updated calendar of singles events for members and a newsletter service offering dating advice.
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