The ad opens with an elderly woman pulling up outside a typical British bingo hall in her mobility cart. As it is early morning the venue isn’t open and she looks disappointed.

In a similar style to preceding ads, a scratch effect reveals a brighter scene with the old lady now driving along a sunny Miami-style promenade in a suped up mobility cart.

A voiceover says “Play the Flamin’ Hot Bingo Scratchcard from the National Lottery” as the cart speeds off into the distance with flames shooting from the two exhaust pipes and finishes with a shot of the Scratchcard.

The ads will be supported by in-store material including Scratchcard dispenser header cards and advertising on in-store digital media screens.

The new Scratchcard has five top prizes of £50,000 and offers an extended play experience with two games to play.

Richard Bateson, controller of game development and Scratchcards at Camelot, said: “We always see a fantastic response from players to new Scratchcard game launches, especially those that receive advertising and marketing support.

“The TV adverts will allow us to get maximum exposure for the game and to capitalise on the increased excitement among players that we have seen in recent weeks and months.”