C4 reveals Big Brother logo
Channel 4 has unveiled the new logo for its summer flagship show Big Brother 9.
The black and red logo is apparently meant to suggest a “war and order” theme. The show is again being sponsored by Virgin Mobile and starts on 5 June.
Virgin Mobile originally signed up for a one season sponsorship package last year after Carphone Warehouse decided not to associate itself with the show following the racism row over Celebrity Big Brother.
Big Brother 8 debuted on 30 May last year with audience ratings of 6.2 million compared with ratings of 7 million for the opening night in 2006.
This year’s series is thought to have been pushed back to a June start date to avoid clashing with ITV1’s prime time show Britain’s Got Talent.
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