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Leo Burnett scoops £27m Homebase account

Source: Marketing Week | Author: Kate O'Flaherty | Published: 04 July 2008 11:45

Leo Burnett has won the £27m Homebase account, following a protracted pitch against CHI & Partners. The incumbent on the account was Abbott Mead Vickers.BBDO.

The review, which began in February this year, was handled by marketing procurement company RD Squared. AMV was asked to re-pitch for ...

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