Advertising
Three agencies shortlisted for NHS Choices
The Department of Health (DoH) has shortlisted three advertising agencies for the brief to develop a campaign for the NHS Choices website.
12 May 2008 |Two ad agencies remain in Tourism Australia pitch
Tourism Australia is set to appoint a new advertising agency after incumbent M&C Saatchi and four other agencies were dropped from its account...
08 May 2008 |
BMB wins £5m Gossard ad account
Beattie McGuinness Bungary (BMB) has been awarded the £5 million advertising business for lingerie brand Gossard without a pitch.
08 May 2008 |QPR FC seeks Euro sponsors in brand repositioning move
Queens Park Rangers Football Club is seeking large, European backers as...
08 May 2008 |
Cadbury starts review of £25m UK media business
Cadbury Schweppes is reviewing its £25m UK media planning and buying...
08 May 2008 |
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Agencies
Three agencies shortlisted for NHS Choices
The Department of Health (DoH) has shortlisted three advertising agencies for the brief to develop a campaign for the NHS Choices website.
12 May 2008 |Two ad agencies remain in Tourism Australia pitch
Tourism Australia is set to appoint a new advertising agency after incumbent M&C Saatchi and four other agencies were dropped from its account...
08 May 2008 |
BMB wins £5m Gossard ad account
Beattie McGuinness Bungary (BMB) has been awarded the £5 million advertising business for lingerie brand Gossard without a pitch.
08 May 2008 |Cadbury starts review of £25m UK media business
Cadbury Schweppes is reviewing its £25m UK media planning and buying business, which is handled by Starcom. It is understood the confectionery giant...
08 May 2008 |
People
Ad chief quits Tesco after announcement of job cuts
Tesco advertising chief Paula Withell is understood to have left the retailer, weeks after Tesco announced that it is conducting a "head-office...
01 May 2008 |
ITV marketing budget to stay static
ITV will not be increasing its £15 million advertising budget this year but will prioritise building channel brands, according to managing director...
05 March 2008 |
Ogilvy axes chief creative role
Ogilvy Advertising is axing the position of executive creative director and parting company with incumbent Malcolm Poynton.
03 March 2008 |
Advertisers told to fight for survival
Banning certain types of advertising simply does not work and the government cannot be trusted to make reasonable decisions, was the indelible...
28 February 2008 |Industry Issues
Online ad network spend ‘to top £385m’email article to a friend
UK media spend on online advertising networks will grow by 60 per cent in 2008 to an estimated £385m, according to a new report.
13 May 2008 |QPR FC seeks Euro sponsors in brand repositioning move
Queens Park Rangers Football Club is seeking large, European backers as part of a restructure of its sponsorship strategy. The move is part of a...
08 May 2008 |
Hungry for more?
Mobile advertising is currently enjoying a promising period of trials. Its challenge now is to maintain the momentum gathered and convince brands to...
08 May 2008 |
Combined online and TV ads are most effective
Marketing campaigns that combine online and TV advertising can increase brand perception and the likelihood of consumer purchase by up to 50%,...
08 May 2008 |
