Advertising > Industry Issues
ITV in talks to acquire ad network to boost profits
ITV plans to purchase an ad network as it looks to cash in on the surging online advertising market.
15 May 2008 |Grade insists ITV turnaround plan on track
ITV claims that it will outperform the commercial TV advertising market despite forecasting flat net advertising revenue for the first half of the year. Michael Grade...
15 May 2008 |Lobby groups snub top level AA debate
Lobby groups Which? and Sustain have snubbed industry body the Advertising Association (AA) after they refused to participate in a debate organised by the AA about...
15 May 2008 |
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ITV Sales "bullish" despite CRR
ITV continues to play a "hard game" when negotiating its sales contracts, despite being hindered by the contract rights renewal (CRR) mechanism, according to the Institute of...
14 May 2008 |ASA bans C4 ad implying teenage orgy
The Advertising Standards Authority (ASA) has banned a poster ad for Channel 4 teenage drama Skins because it implied that an orgy was taking place.
14 May 2008 |Publicis set for redundancies
Publicis is reviewing the London agency as its starts a consultation with the staff that could lead to redundancies. It is expected to lead to at least ten redundancies.
13 May 2008 |Online ad network spend ‘to top £385m'
UK media spend on online advertising networks will grow by 60 per cent in 2008 to an estimated £385m, according to a new report.
13 May 2008 |QPR FC seeks Euro sponsors in brand repositioning move
Queens Park Rangers Football Club is seeking large, European backers as part of a restructure of its sponsorship strategy. The move is part of a wider repositioning by new...
08 May 2008 |
Hungry for more?
Mobile advertising is currently enjoying a promising period of trials. Its challenge now is to maintain the momentum gathered and convince brands to invest in ongoing media...
08 May 2008 |
Combined online and TV ads are most effective
Marketing campaigns that combine online and TV advertising can increase brand perception and the likelihood of consumer purchase by up to 50%, research has found.
08 May 2008 |
