Irn-Bru to launch new TV ad
Soft drink brand Irn-Bru is set to launch its first new television campaign in over a year which plays off the theme of what it means to be Scottish.
The campaign, based on Rudyard Kipling’s ‘If’ poem, breaks on 12 May and was created by The Leith Agency with media planning and buying handled by PHD North. It will only be shown in Scotland.
The poem has been re-written for the ad and aims to capture the Scottish national sprit with both pride and irreverence. The ads include images of football fans sharing the woes of a Scotland defeat and a naked couple hitting the beach on holiday.
Adrian Troy, head of marketing for parent company Barr Soft Drinks, said: ’The ‘If’ campaign is a change of pace for Irn-Bru. It features our trademark irreverence and humour but it’s also moving and instils a real sense of pride and what that means for Scots from all walks of life.
‘This advert celebrates small, everyday scenes, such as dropping your change in a charity box or giving your all at a gig with friends, and uses them to explore what it means to be Scottish as only a much-loved product like Irn-Bru can.
“Through these short snapshots, we see the connection between Irn-Bru phenomenal taste, its phenomenal home and the immense pride that Scots have in both.”
Irn-Bru’s Christmas 2007 marketing push re-used its Snowman-themed advertising, based on the Raymond Briggs cartoon.
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