Careers quango ConstructionSkills will drop all TV advertising in favour of online social media in its next campaign targeting young people.

The Positive Image campaign, which aims to get young people interested in careers in construction, has previously focused on TV advertising, featuring such personalities as June Sarpong and Fearne Cotton.

But last year ConstructionSkills found a profile page on Bebo, run in support of a larger integrated campaign, received greater results. Now it has confirmed that there will be no TV ads in this year's Posi-tive Image campaign.