Energy Saving Trust uses direct tactics
The Energy Saving Trust is launching a campaign to show consumers how to save energy in their homes, in a bid to raise brand awareness.
Energy Saving Trust, the independent, non-profit organisation that provides free and impartial advice to help consumers save energy, will send 10,000 mail packs to consumers in the Greater London area and will target 10,000 consumers in Wales with a door-drop. In addition, 10,000 people will receive the pack in order to drive awareness that Energy Saving Trust is the best organisation to contact for clear advice on energy savings.
The pack and door-drop, created by Tullo Marshall Warren (TMW), contain useful tips on low-cost ways to save energy, such as turning the thermostat down or unplugging phone chargers.
The door-drop also features a cost saving table allowing consumers to see the real financial difference energy saving can make.
TMW account director Claudia Ritter says: “We have developed the creative to be direct and engaging. We hope the campaign builds awareness about the practical help that Energy Saving Trust is able to provide consumers to save energy in their homes.”
To visit the Precision Marketing website click here
| Bookmark with: |
