Creative > Direct Marketing Campaigns
Mellow Birds coffee targets students
Kraft Foods’ Mellow Birds coffee brand is launching an experiential campaign targeting students.
02 February 2010 |
TV and DM marketing work best hand-in-hand
Integrated television and direct marketing campaigns generate greater response rates than using the disciplines individually, according to a study.
01 February 2010 |
Clover to launch new year resolution campaign
Butter brand Clover is launching a new series of advertisements, as part of its £5m investment in the brand’s relaunch.
25 January 2010 |
Banner Ad
Waitrose campaign to life winter blues
Waitrose is hoping to banish its customers’ winter blues with the launch of the ‘campaign for a joyful January’.
14 January 2010 |
New logo for Investors Chronicle
Investors Chronicle is unveiling a new logo to celebrate its 150th anniversary this year. This includes a new strapline: ‘150 Years of Trusted Advice and Tips’ from 8...
05 January 2010 |
National Trust appoints TDA for DM campaign
The National Trust has appointed direct marketing agency TDA to handle its New Year fundraising appeal campaign.
04 January 2010 |
WWF UK launches campaign to save leopard
Conservation organisation WWF-UK has launched a press advertising campaign to raise awareness and funds to help protect the endangered Amur leopard.
22 December 2009 |
Guardian makes marketing roles redundant
Guardian News & Media (GNM) has confirmed that its marketing department will see further redundancies following the departure of long-serving marketing director Marc Sands.
14 December 2009 |
LoveFilm launches DM campaign
Online DVD rental service LoveFilm is launching a charades-style direct marketing campaign this Christmas.
14 December 2009 |
Fat Face rapped by ASA for horse pic
The advertising watchdog has slammed a direct mail campaign promoting the Fat Face clothing brand for depicting an animal in apparent distress.
07 December 2009 |
