Creative > Direct Marketing Campaigns
Honda targets families
Honda is launching an integrated campaign to promote its brand experience to couples and families to increase sales.
04 July 2008 |Cheapflights in direct marketing overhaul
Cheapflights, the travel price comparison website, is overhauling its direct marketing strategy in a bid to retain customers.
06 June 2008 |Talk Talk goes direct to woo public
Talk Talk is embarking on its first acquisitional direct marketing campaign in two years, following the disastrous launch of its free broadband offer in 2006.
30 May 2008 |Energy Saving Trust uses direct tactics
The Energy Saving Trust is launching a campaign to show consumers how to save energy in their homes, in a bid to raise brand awareness.
30 May 2008 |Man Utd hands brief to TBWA\Manchester
Manchester United has appointed TBWA\Manchester to handle its brand marketing account.
20 May 2008 |John Lewis maps out new strategy
Retailer, John Lewis Partnership is launching a direct marketing campaign to promote the opening of its new department store in Liverpool.
16 May 2008 |Virgin launches drive for bespoke holidays
Virgin Holidays is launching an integrated campaign, allowing each potential customer to receive targeted holiday ideas.
16 May 2008 |Virgin Trains’ marketing gaffe could cost millions
Virgin Trains could be facing a costly customer backlash after sending out an email marketing campaign to its entire database, offering a “Five star evening at The Grove”...
08 May 2008 |A&L in current account direct drive
Alliance & Leicester Commercial Bank is launching a new direct marketing campaign to encouraging established businesses to switch to its free business current account.
02 May 2008 |Draftfcb creates DM pack for Vauxhall Agila
Draftfcb has developed a direct marketing campaign for the new Vauxhall Agila to generate awareness of the marque’s new city car.
30 April 2008 |
