Consumers rank social networks as least trustworthy online brands
Social networks sites such as Facebook and YouTube are among the least trusted online brands, according to a survey by YouGov.
The research found the two social networks are trusted by just 12% of the population.
Other online brands such as EasyJet and FirstDirect also scored poorly with 19% and 15% respectively.
The study, which was commissioned by price comparison site PriceRunner, put forward seven online brands, such as Ebay, for respondents to rate their perceived trustworthiness.
Pure play retailer Amazon ranked the most trustworthy brand with 62% followed by Google (57%). Mattias Berg, UK MD at PriceRunner, gave advice for the brands that were considered least trustworthy. "They need to take personal information seriously by making sure information shared is managed in a way that's comfortable for users."
The study also revealed four out of ten (41%) respondents are more likely to trust a website if it has an offline presence and almost one in four people (22%) said having a logo they recognise or like gave them confidence in a brand.
Over 2,000 adults were surveyed during March 2008.
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