Digital
Social network contacts take on new role as recommenders
Initial data from the Global Web Index, a survey examining the role of social media in consumers' lives, shows how UK users are influenced by...
03 July 2009 |
Measuring effectiveness remains the hot topic
When I was a kid back in the 1970s, my dad took me to visit my uncle who worked in the data processing department of a large FMCG company. My dad...
03 July 2009 |
IAB mobile ad study reveals five steps to better results
The Internet Advertising Bureau (IAB) has released five recommendations...
03 July 2009 |
Digital agencies will still fare well in the days after huge multiples
Prior to the economic downturn, if you were to ask the founder of an...
03 July 2009 |
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Agencies
Alibaba.com in EMEA brand push
E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost...
03 July 2009 |Digital agencies will still fare well in the days after huge multiples
Prior to the economic downturn, if you were to ask the founder of an independent digital agency about their valuation expectations for their...
03 July 2009 |
Lufthansa appoints Wunderman
Lufthansa, the German airline, has appointed Wunderman London to handle its digital and direct marketing business.
02 July 2009 |
Toshiba appoints agency in SEO push
Toshiba is bolstering its digital investment with the appointment of search and social media agency White Hat Media to develop a SEO campaign for its...
25 June 2009 |
People
Facebook fills CFO role
Facebook has hired a chief financial officer, David Ebersman, to fill a role which has stood empty for three months.
30 June 2009 |
Linkedin names ex-Yahoo VP as CEO
LinkedIn has appointed former Yahoo executive Jeff Weiner as CEO.
25 June 2009 |
Widening repertoire
From MD of dotcom poster child Lastminute.com — ending with a multi-million-pound exit and a tidy personal fortune — to a horrific car crash in 2004...
25 June 2009 |
Industry Issues
IAB mobile ad study reveals five steps to better results
The Internet Advertising Bureau (IAB) has released five recommendations for brands rolling out mobile ad campaigns, following a test campaign run...
03 July 2009 |
Social network contacts take on new role as recommenders
Initial data from the Global Web Index, a survey examining the role of social media in consumers' lives, shows how UK users are influenced by...
03 July 2009 |
Measuring effectiveness remains the hot topic
When I was a kid back in the 1970s, my dad took me to visit my uncle who worked in the data processing department of a large FMCG company. My dad...
03 July 2009 |
How digital makes it easier to engage with an audience
New media was the hot topic at the Cannes Lions International Advertising Festival, with speakers intent on promoting the medium to delegates as the...
02 July 2009 |
