Digital > Industry Issues
WPP Group and Yahoo! enter digital ad buying system partnership
WPP Group and Yahoo! have unveiled a strategic partnership that aims to make buying digital display advertising more efficient. Yahoo! will work with GroupM, digital...
16 May 2008 |CNet UK to implement behavioural targeting across tech site portfolio
CNet Networks UK has become the latest publisher to embrace online behavioural targeting.
15 May 2008 |
In media it's survival of the fittest and quickest
Today the media and entertainment industry is facing its largest and most daunting transformation. As technology enables the ubiquitous availability of media, the audience is...
15 May 2008 |
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Don’t stop the press
Digital print may once have been viewed as something of an expensive luxury, but marketers are beginning to understand that impact is often more important than cost
15 May 2008 |
FutureBrand says digital is essential for branded spaces
Self-scanners in supermarkets intimidate customers and represent the worst application of digital technology in retail design. But self-service check-in at airports creates a...
15 May 2008 |
Switched on
With wafer-thin margins, vicious price competition and an avalanche of new products to merchandise, electronics retailing is a rough-and-tumble world. Over the last decade,...
15 May 2008 |
How brands are reacting to trademark bidding
Last week NMA reported that brands were entering into verbal gentlemen's agreements not to bid on each other's brand terms, following Google's decision to lift restrictions...
15 May 2008 |
Extra speakers at Online Media congress
Two more speakers have signed up for NMA's Online Marketing & Media 08 conference next month.
15 May 2008 |
Online ad network spend ‘to top £385m'
UK media spend on online advertising networks will grow by 60 per cent in 2008 to an estimated £385m, according to a new report.
13 May 2008 |Results driven
On 31 July 2003, NMA ran a front-page story about how the Institute of Practitioners in Advertising (IPA) and the Internet Advertising Bureau (IAB) had set up a taskforce to...
08 May 2008 |
