Multimap GM takes mapping at Microsoft
Multimap general manager for B2C Jim Cruickshank as been appointed Microsoft EMEA director of mapping, local and shopping.
Cruickshank, who joined Multimap in July last year - five months before the mapping specialist was bought by Microsoft - will be tasked with increasing the visibility of Microsoft mapping products.
He told NMA, "I will be responsible for the EMEA region, so whether it's the Multimap brand or another Microsoft mapping brand, I'll be responsible for driving growth."
Microsoft last week further integrated Multimap within its offering, serving up maps within its Live Search results (NMA 01.05.08).
See Profile, page 16Brands from Tesco to Lastminute are becoming increasingly vocal over this week's introduction of trademark keyword bidding by Google. The NMA team and guests discuss the potential impact this will have on the paid search ad market.
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