Acco Brands Europe, the UK’s largest manufacturer of office products, has appointed WDMP to handle its Pan-European integrated account.

The agency has already been briefed to develop two campaigns to run in 14 European markets. The first push will be to support a major product range launch, while the second will be to devise a sales incentive scheme in the major European territories.

Acco business development director Steve Keen comments: “We were impressed with WDMP’s creative credentials and their ability to derive customer insight.”