Allianz Insurance has appointed Joshua G2 to handle its direct marketing account.
Joshua will be working on the strategic development of the Cornhill Direct business and will be the lead strategic agency for its motor and home direct insurance products.
The agency won the account following the four-way pitch against archibald ingall stretton, Draftfcb and Tullo Marshall Warren and overseen by the Observatory.
Allianz Personal commercial director Neil Brettell says: “I am tremendously excited about working with Joshua G2 as we look for ways to grow our direct business in what is a very challenging and fast moving environment. We were particularly impressed by their strategic thinking and integrated approach to communications.”
Joshua G2 new business director Dick Bloomfield comments: “It’s been an incredibly well run, thorough and collaborative pitch against some formidable competition and we are delighted to be working with one of the giants of the financial services world in a sector we know very well.”
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