Direct Marketing

UK advertising recession predicted to end

UK advertising recession predicted to end

UK advertising expenditure is predicted to return to growth in the autumn, the first uplift in over two years, according to data published by the...

09 February 2010 |

EHS Brann Group renamed as EHS 4D Group

The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and...

05 February 2010 | Subscription based service

Snowball to realign Tangent Direct into business

Direct marketing and customer insight agency Snowball is to realign its sister agency Tangent Direct under the Snowball brand with immediate effect.

03 February 2010 | Subscription based service

Royal Mail and mailing houses team up to give DM boost

Royal Mail has forged a partnership with mailing houses that aims to...

01 February 2010 | Subscription based service

ITV names Adam Crozier as chief executive

ITV has appointed Royal Mail boss and former ad agency executive Adam...

28 January 2010 | Subscription based service

Agencies

EHS Brann Group renamed as EHS 4D Group

The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and...

05 February 2010 | Subscription based service

Snowball to realign Tangent Direct into business

Direct marketing and customer insight agency Snowball is to realign its sister agency Tangent Direct under the Snowball brand with immediate effect.

03 February 2010 | Subscription based service

TV and DM marketing work best hand-in-hand

Integrated television and direct marketing campaigns generate greater response rates than using the disciplines individually, according to a study.

01 February 2010 | Subscription based service

MPs demand action on environment from DM sector

The direct mail industry needs to do more to reduce the impact of unwanted “junk” mail on the environment, according to MPs.

25 January 2010 | Subscription based service
 

People

UK advertising recession predicted to end

UK advertising expenditure is predicted to return to growth in the autumn, the first uplift in over two years, according to data published by the...

09 February 2010 |

MCCA hires agency selection expert

The Marketing Communications Consultants Association (MCCA) has recruited former Agency Insight and AAR consultant Julie Constable to head up the...

28 September 2009 | Subscription based service

Valassis promotes MD to boost European team

Valassis, the coupon and voucher service provider, has seen business grow so rapidly that it has promoted UK managing director Charles D’Oyly to the...

01 September 2009 | Subscription based service

IDM names Adrian Gregory to chair data council

The Institute of Direct Marketing has appointed Adrian Gregory, chief executive of data value management specialist DQM Group, as the new chair of...

10 July 2009 | Subscription based service
 

Industry Issues

ITV names Adam Crozier as chief executive

ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.

28 January 2010 | Subscription based service

Royal Mail and mailing houses team up to give DM boost

Royal Mail has forged a partnership with mailing houses that aims to increase the efficiency of high volume direct mail campaigns.

01 February 2010 | Subscription based service

MPs demand action on environment from DM sector

The direct mail industry needs to do more to reduce the impact of unwanted “junk” mail on the environment, according to MPs.

25 January 2010 | Subscription based service

Japanese car company to optimise marketing

One of Japan’s major car companies is deploying a new solution to optimise its online marketing.

25 January 2010 | Subscription based service

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