Direct Marketing
UK advertising recession predicted to end
UK advertising expenditure is predicted to return to growth in the autumn, the first uplift in over two years, according to data published by the...
09 February 2010 |EHS Brann Group renamed as EHS 4D Group
The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and...
05 February 2010 |
Snowball to realign Tangent Direct into business
Direct marketing and customer insight agency Snowball is to realign its sister agency Tangent Direct under the Snowball brand with immediate effect.
03 February 2010 |
Royal Mail and mailing houses team up to give DM boost
Royal Mail has forged a partnership with mailing houses that aims to...
01 February 2010 |
ITV names Adam Crozier as chief executive
ITV has appointed Royal Mail boss and former ad agency executive Adam...
28 January 2010 |
Banner Ad
Agencies
EHS Brann Group renamed as EHS 4D Group
The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and...
05 February 2010 |
Snowball to realign Tangent Direct into business
Direct marketing and customer insight agency Snowball is to realign its sister agency Tangent Direct under the Snowball brand with immediate effect.
03 February 2010 |
TV and DM marketing work best hand-in-hand
Integrated television and direct marketing campaigns generate greater response rates than using the disciplines individually, according to a study.
01 February 2010 |
MPs demand action on environment from DM sector
The direct mail industry needs to do more to reduce the impact of unwanted “junk” mail on the environment, according to MPs.
25 January 2010 |
People
UK advertising recession predicted to end
UK advertising expenditure is predicted to return to growth in the autumn, the first uplift in over two years, according to data published by the...
09 February 2010 |MCCA hires agency selection expert
The Marketing Communications Consultants Association (MCCA) has recruited former Agency Insight and AAR consultant Julie Constable to head up the...
28 September 2009 |
Valassis promotes MD to boost European team
Valassis, the coupon and voucher service provider, has seen business grow so rapidly that it has promoted UK managing director Charles D’Oyly to the...
01 September 2009 |
IDM names Adrian Gregory to chair data council
The Institute of Direct Marketing has appointed Adrian Gregory, chief executive of data value management specialist DQM Group, as the new chair of...
10 July 2009 |
Industry Issues
ITV names Adam Crozier as chief executive
ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.
28 January 2010 |
Royal Mail and mailing houses team up to give DM boost
Royal Mail has forged a partnership with mailing houses that aims to increase the efficiency of high volume direct mail campaigns.
01 February 2010 |
MPs demand action on environment from DM sector
The direct mail industry needs to do more to reduce the impact of unwanted “junk” mail on the environment, according to MPs.
25 January 2010 |
Japanese car company to optimise marketing
One of Japan’s major car companies is deploying a new solution to optimise its online marketing.
25 January 2010 |
