Direct Marketing
Thomas Cook agency pitch nears decision
Thomas Cook is thought to have narrowed the agency shortlist for its advertising business down to a shoot out between Euro RSCG and start up Campbell...
03 July 2009 |AA reviews direct marketing account
The AA, a leader in the roadside assistance market, is reviewing its DM account and is believed to be considering a boost in its advertising...
02 July 2009 |
DoH hunts DM agency for Healthy Start scheme
The Government is planning a new direct marketing push to boost its Healthy Start voucher scheme aimed at pregnant women and mothers of young...
01 July 2009 |
Royal Mail sale abandoned
The Government has been forced to abandon plans to partly privatise the...
02 July 2009 |
Royal Mail sale to be delayed
Business secretary Lord Mandelson says plans to sell off a stake of Royal...
29 June 2009 |
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Agencies
Thomas Cook agency pitch nears decision
Thomas Cook is thought to have narrowed the agency shortlist for its advertising business down to a shoot out between Euro RSCG and start up Campbell...
03 July 2009 |AA reviews direct marketing account
The AA, a leader in the roadside assistance market, is reviewing its DM account and is believed to be considering a boost in its advertising...
02 July 2009 |
DoH hunts DM agency for Healthy Start scheme
The Government is planning a new direct marketing push to boost its Healthy Start voucher scheme aimed at pregnant women and mothers of young...
01 July 2009 |
IN'n'OUT inks agency deal in bid to drive UK expansion
Car servicing chain IN'n'OUT has appointed integrated agency Kitcatt Nohr Alexander Shaw as its first agency of record to help drive its UK expansion...
29 June 2009 |
People
DMA picks two chiefs
The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled...
12 June 2009 |
Integrated agency Intelligent Marketing goes bust
Intelligent Marketing, the integrated agency with clients including Diageo, Lufthansa Airlines and HSBC, has gone into liquidation less than seven...
11 May 2009 |
Rita Clifton named as president of MRS
The Market Research Society (MRS) has named its next president as Rita Clifton, chairman of Interbrand.
09 March 2009 |
DMA stalwart Mike Barnes joins British Eventing
Director of marketing & business development for the Direct Marketing Association (DMA) Mike Barnes is stepping down to join the equestrian...
09 March 2009 |
Industry Issues
Yin & Yang slaps on new look for Cosmetics à la carte
Packaging group Yin & Yang is creating a new brand strategy, packaging, marketing materials and visual merchandising concepts for bespoke make-up...
02 July 2009 |
Royal Mail sale abandoned
The Government has been forced to abandon plans to partly privatise the Royal Mail, after failing to attract a high enough price from potential...
02 July 2009 |
Consumers call for vouchers not ads
British consumers want value for money and are turned off by flashy displays of wealth, according to new research.
22 June 2009 |
Survival of the fittest
The recession has led to increased sophistication in the direct marketing efforts of the more forward-thinking brands, finds Lucy Fisher.
20 May 2009 |
