Direct Marketing
Joshua G2 scoops Allianz Insurance
Allianz Insurance has appointed Joshua G2 to handle its direct marketing account.
12 May 2008 |Virgin Trains’ marketing gaffe could cost millions
Virgin Trains could be facing a costly customer backlash after sending out an email marketing campaign to its entire database, offering a “Five star...
08 May 2008 |Shell appoints Gyro to its global DM roster
Shell International Petroleum has appointed Gyro International to its global direct marketing roster following a six-way pitch against undisclosed...
08 May 2008 |
Seven Squared wins RAC e-newsletter account
Publisher Seven Squared has strengthened its relationship with the RAC by...
07 May 2008 |
Direct mail is dead, bring on 3D thinking
Response rates to direct mail are plummeting. Everyone with Sky+ is fast...
02 May 2008 |
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Agencies
Joshua G2 scoops Allianz Insurance
Allianz Insurance has appointed Joshua G2 to handle its direct marketing account.
12 May 2008 |Seven Squared wins RAC e-newsletter account
Publisher Seven Squared has strengthened its relationship with the RAC by winning the brief to create a targeted e-newsletter for RAC World from...
07 May 2008 |
Greenhalgh returns to Discovery
Richard Greenhalgh has been appointed managing director of EHS Brann Discovery, the data marketing agency within the EHS Brann Group, marking his...
02 May 2008 |
Kitcatt Nohr recruits digital creative chief
Kitcatt Nohr Alexander Shaw has hired Graeme Noble as digital creative director to bolster its new integrated digital offering.
02 May 2008 |
People
Intermediaries set to prosper from deregulation
Postcomm, the industry regulator, has just published its first full review of the postal services sector (March 27 2008). There is no mistaking its...
18 April 2008 |
Shooting from the lip
Sara KimberleyCharles Ping may have shocked a few with his assertion that the Mailing Preference Service could be "buggered" if the funding crisis is...
18 April 2008 |
Vodafone axes head of direct marketing
Vodafone head of direct marketing Richard Broadbent is the latest casualty of the company's mass redundancy programme.
18 April 2008 |
Industry tributes pour in for WWAV 'godfather' Albert
The direct marketing industry has paid tribute to WWAV co-founder Chris Albert, who died two weeks ago after a long illness...
18 April 2008 |
Industry Issues
Virgin Trains’ marketing gaffe could cost millions
Virgin Trains could be facing a costly customer backlash after sending out an email marketing campaign to its entire database, offering a “Five star...
08 May 2008 |Buscombe dismisses opt-in threat
The Government's threat to enforce opt-in legislation for all direct marketing campaigns will never be implemented, according to Baroness Peta...
02 May 2008 |
Moving forward together
For many years the Government has been putting pressure on the direct marketing industry to clean up its act or risk the very real threat of...
02 May 2008 |
Doors of perception
There are no problems, only opportunities to be creative." Although that saying has become a staple of self-help books and management pep talks, it...
02 May 2008 |
