Nissan ramps up CRM drive

Source: Precision Marketing | Author: Sara Kimberley | Published: 22 September 2008 00:00
Nissan
 
Nissan Europe is ramping up its customer management programme with the launch of its new flagship sports car, the GT-R.

The pan-European campaign, being rolled out across 20 markets, is being handled by Tullo Marshall Warren (TMW).

The drive aims to create a buzz around the limited edition car that will be ready to drive out of dealerships in eight months.

Pre order customers will be invited to spend a day test driving at the Nissan Race Academy, where they will receive a pack with a confirmation certificate of their purchase and a branded key-ring tape measure, so Nissan can provide the right size professional branded race helmet at the Academy.

At the end of the driving day, drivers will keep their helmets and personalised helmet bags as a unique memento. Plus each day’s winner at the Race Academy will receive a DVD showing video edits of their day.

To avoid cancellations, every customer will receive two unique and exciting gifts closer to the delivery date of their car.

Nissan European interactive digital marketing manager Daren Cox says: “We are very proud of our supercar. The GT-R is a revolution that re-defines the sports car segment. To reflect this, we challenged TMW to come up with a campaign that embodies the personality and legendary power of the GT-R, so we are delighted with what they’ve.”

To visit the Precision Marketing website click here




Banner Ad

Special Items

Search Engine Optimisation
Receive jobs in marketing, advertising and design with our email job alerts