Direct Marketing > Industry Issues
ICO launches Information Healthcheck initiative
The Information Commissioner’s Office (ICO) is urging consumers to exercise their rights under the Data Protection Act to protect their personal details, following a series...
29 September 2008 |
Nissan ramps up CRM drive
Nissan Europe is ramping up its customer management programme with the launch of its new flagship sports car, the GT-R.
22 September 2008 |
Virgin Trains cleared over email gaffe
Virgin Trains has escaped censure from the Advertising Standards Authority following a direct marketing gaffe earlier this year.
15 September 2008 |
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Deceptive Sweepstakes are top scam mailings in the UK
Deceptive Sweepstakes and misleading prize draws are the top two mass-marketed scam mailings in the UK, according to the Office of Fair Trading (OFT).
09 September 2008 |
Direct marketing industry gains independent regulator
An independent regulator for the direct marketing industry is launching this week. The Direct Marketing Commission (DMC) will "spearhead" an industry drive to be more...
08 September 2008 |
DMA goes green with new code of practice
The Direct Marketing Association (DMA) is continuing to bolster ‘green’ issues with the launch of its first revised code of practice for five years.
29 August 2008 |
DMA seeks new Council members
The DMA (UK) is seeking senior DMA members to stand for its Advisory Council with the potential to sit on its new Board, following its recent top level restructure.
29 August 2008 |
Royal Mail compensation scheme suspended
The independent regulator for postal services has accepted Royal Mail’s application for financial relief until April 2010. As a result, Royal Mail will not have to compensate...
22 August 2008 |
Making a visible difference
With climate change high on the public agenda, there has never been a better time to reduce natural resource consumption, carbon emissions and waste. But for the direct...
14 August 2008 |
Direct Holidays offers price pledge in marketing revamp
Thomas Cook brand Direct Holidays is shifting its focus to direct marketing, as part of the brand's repositioning plans.
08 August 2008 |
