SMP appoints new head of direct marketing
Sales promotion agency SMP has appointed Adele Pett as head of direct marketing, as part of the agency’s growth plans.
Pett will be responsible for managing the entire direct marketing portfolio working on clients that include 3M, UniChem, DSGI, Nikon and Eclipse.
Prior to joining SMP, Pett was marketing account director at marketing agency SR Communications, focusing on acquiring new and developing existing clients through strategic planning and development. Her clients included Purina, Bakers Complete and Royal Mail.
Pett comments: “SMP has a great reputation within the industry, I was particularly drawn to the agency’s strong focus on creativity both online and offline. With my experience and understanding of the industry, I look forward to developing strong client relationships and adding value to the agency by growing the existing client base.”
SMP founding partner Simon Mahoney comments: “Adele was appointed due to her excellent track record within the industry and her experience working across a number of high profile blue chip brands. I am confident that with her knowledge and expertise she will play a key part in the company’s strategic development and will work with the existing management team to identify potential clients for SMP.”
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